The Markthal Rotterdam is of particular interest to us because it is not simply a market hall that has been built here, but a comprehensive concept with strong urban and economic dimensions. On a site in the Laurenskwartier that was previously dominated by functional buildings, a mixed-use project has been created that brings together food, catering, local amenities, housing and parking within a single building. The Markthal opened on 1 October 2014; it is the first covered market hall in the Netherlands and, in addition to its market function, also comprises 228 flats.
The mix of uses is particularly relevant. The project appeals to different target groups simultaneously: the supermarket caters for everyday, value-for-money shopping; the market stalls offer higher-quality fresh produce and specialities; and the dining options provide a place to linger and enhance the experience. Even those who do not shop in the premium segment can identify with the place, use it regularly and share in its quality — for instance, through their weekly shop, a quick coffee or a visit to a restaurant. This generates footfall from different income and usage groups, not just from a single target group. Meanwhile, tourists play a prominent role, as always with the unfortunately rather negative side effects for the concept, such as market traders tending to be displaced in favour of a wider range of dining options.
Architecturally, the concept was interpreted in such a way that the building does not split into a front and a rear. The striking arched form, enhanced by multimedia displays, the transparent openings on both ends and the mixed-use design ensure that the building is engaged with from all sides, preventing the emergence of a traditional ‘rear-facing’ layout. This is a clever design approach, as it enhances perception, accessibility and social control, and permanently establishes the building as an urban landmark.
For us, the Rotterdam Markthal is therefore particularly relevant as a showcase project: it demonstrates how, through a smart mix of uses, a clear architectural vision and the ability to cater to different price points, one can create a space that works in everyday life whilst also exuding a certain charm.